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You know that whole “Christmas in July” phenomenon? Well, Amazon’s Prime Day basically gives us Black Friday in July, so you can start your holiday shopping super early or save on some big-ticket items you’ve been wanting for yourself. This year, the Prime Day deals start on July 16 and end on July 17. You technically have two days to shop the sale and fill your cart, but some deals are only for a limited time, so you’ll want to jump on them ASAP.
Prime Day hasn’t even officially kicked off yet, and we’ve found markdowns on tech gadgets, kitchen appliances, skin care, fitness gear, and much, much more. Ready to start shopping? You’ll find all of our picks below.
Psst: To get the very best deals (plus free, two-day shipping), you’ll need to sign up for an Amazon Prime membership. It typically costs $15 per month, but the retailer offers a free 30-day trial for new customers. Get. On. It.
Jump to:
- Tech deals
- Kitchen deals
- Home deals
- Mattress and bedding deals
- Fitness deal
- Wellness deal
- Sex toy deals
- Clothing deals
- Activewear deals
- Shoe deals
- Sneaker deals
- Beauty and skin care deals
What are the best Prime Day deals right now?
This is one of the hands-down greatest times to save; not only does Amazon discount its own suite of products (we’re talking Kindles, Echos, and Fire tablets), but competitor retailers race to keep up (or beat) the discounts.
That said… Prime Day is pure mayhem. There are easy-to-miss “Lightning Deals” that start and stop at all hours—and sometimes, supplies and sizes run out before you have the chance to check out. That’s why we’re scouring the site for you and will update this page (and many others) through the end of the day. Here’s a peek at our top five favorite deals of the moment, followed by all the rest.
- Cuisinart Indoor Pizza Oven—originally $400; now $300
- Crocs Classic Clog—originally $50; now $33
- Shark FlexStyle Air Styling & Drying System—originally $300; now $241
- Cozy Earth Long Sleeve Pajama Set—originally $195; now $156
- iRobot Roomba Combo i3+ Robot Vacuum & Mop—originally $600; now $330
Best Prime Day tech deals
You can’t have a giant cyber sale without stellar savings on electronics like TVs, laptops, and streaming devices. Our favorite discounts include almost 40% off JBL’s Xtreme 3 Portable Speaker for backyard hangs and 20% off Beats’ Powerbeats Pro Wireless Earbuds for blasting your favorite playlist (or podcast) during your workout. Read on for must-see discounts from Apple, Roku, Amazon, and more.
Read more: Best Tech Gifts
Best Prime Day kitchen deals
If you’re in the market for a kitchen tool that’ll make cooking a bit easier or shave some time off your morning coffee routine, you can’t go wrong with these deals. Save big on best-selling air fryers, espresso machines, slow cookers, and more. But shop fast—these deals from Vitamix, Keurig, and other top brands are sure to sell out.
Best Prime Day mattress and bedding deals
Getting a full eight hours a night can be tricky—so why not make your bed as inviting as possible? There are tons of amazing Prime Day mattress deals for all types of sleepers, including cooling options for those who run hot and medium-firm miracle beds for tossers and turners. You’ll also find great discounts on beautiful, breathable sheet sets, mattress toppers, pillows for stiff necks, and more. Just don’t hit the snooze button on these sales—they’re only around for a few more hours.
Read more: The Best Mattresses on Amazon
Best Prime Day home deals
Keeping a clean house doesn’t have to be pure drudgery—not with a super lightweight stick vacuum or a Roomba vacuum-mop that does all the heavy lifting for you (which is a whopping 45% off for Prime members right now). We’ve also spotted some SELF Healthy Home Award winners on sale, like Coway’s sleek air purifier and Shark’s StainStriker upholstery cleaner. If you have any doubt that the StainStriker is up to the task, take our tester’s word for it: “Well, my cat vomited. A lot. It smelled. This ultimately did the job, and the stain was gone!”
Best Prime Day fitness deals
Amazon’s giant sale is a wise time to save on normally splurge-worthy home gym equipment like Bowflex’s adjustable dumbbells or Hydrow’s space-saving Wave rower (both of which won Home Fitness Awards last year). For runners, we spotted an expert-approved treadmill from NordicTrack for 20% off, and there are discounted Manduka yoga mats for anyone who loves a good flow.
Read our Hydrow Wave Rower review here.
Best Prime Day wellness deals
Looking to stock your self-care survival kit? Amazon can be your one-stop shop. Whether your love language is physical touch or personal hygiene, you’ll be sure to find something to help you cuddle up, get cozy, and enjoy some R&R—because hey, you deserve it.
Best Prime Day sex toy deals
Amazon’s sex toy deals might be the nudge you need to treat yourself to a luxury vibrator from brands like Lelo and Womanizer—or to try something new like a cock ring or a sex pillow. (Which, yes, is different from a regular pillow.)
Best Prime Day clothing deals
Everyone talks about how summer is a season to be outside, but sometimes it’s just too hot to do anything but hang indoors and cue up Netflix. You definitely need comfy loungewear and pj’s for a full day of bedrotting, and Prime Day is as good a time as any to restock your cozies drawer. One SELF editor recommends Cozy Earth’s Long Sleeve Pajama Set, which is velvety soft and super stretchy.
Read more: Best Prime Day Clothing Deals
Best Prime Day activewear deals
Wearing the right clothes for your workout can really make a difference in how you feel—maybe even strong enough to reach that next PR! Take advantage of Prime Day to save on sports bras that’ll hold you in, shorts that won’t ride up when you run, and leggings that’ll stretch with you.
Best Prime Day shoe deals
You can take advantage of this year’s shoe sales whatever your summer plans may be: Pick up a pair of Tevas or flip-flops for beachside strolls, Brooks for breezy runs, Altras and Keens for jaunts down the trail, and Crocs clogs for, well, anything.
Read more: Best Prime Day Shoe Deals
Best Prime Day sneaker deals
Whether you’re replacing your running shoes, upgrading your gym shoes to a new pair of cross trainers, ready to give trail running a try, or just looking for some cool athleisure kicks, you can find some seriously cushy options from Saucony, Reebok, Asics, and Adidas for up to 54% off.
Read more: Best Prime Day Sneaker Deals
Best Prime Day beauty and skin care deals
There’s never been a better time to have a 10-step beauty routine: With deals this good, you could fill your medicine cabinet for less than a single facial. And on the hair front, Amazon’s sales are life-saving if you want to get out the door faster but still have that blowout look. Hair tools like the Shark FlexStyle—which works as a hair dryer and comes with attachments to straighten, curl, and add volume—and viral Dyson Airstrait Straightener are heavily discounted.
What’s Prime Day?
Amazon Prime Day is a massive two-day shopping event held exclusively for Prime members. During this time you’ll find deep discounts on products across all categories, including some of the lowest prices of the year (outside of Black Friday and Cyber Monday, that is).
What’s on sale this Prime Day?
No matter what you’re looking for—kitchen gadgets, home gym equipment, skin care, or clothes—Amazon is probably offering some sort of discount on it. In years past we’ve seen deals on tech items like Apple iPads and Beats headphones and kitchen appliances from Cuisinart, Keuric, KitchenAid, and more. If you’re after beauty products, you’ll likely find everything from a Neutrogena sunscreen to a Dyson hair straightener on sale. And those are just some standout deals!
Amazon is also offering great discounts on its own suite of products, including Alexa-enabled Echo smart home devices, Ring video doorbells, SELF Fave Kindle e-readers, and Fire TV streaming sticks.
Do I need to be a Prime member to save on these deals?
Yes! The markdowns are a major perk of Amazon’s Prime membership—in addition to free one- to two-day shipping. Not subscribed but still want to save? Sign up for a 30-day free trial, and you’re good to go (plus, you’ll gain access to Prime Video content so you can stream Fleabag or The Summer I Turned Pretty while you shop).
With reporting from Sarah Felbin and Abbey Stone.
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